Outsourcing your SEO Activities – Things to Look for:
SEO is a key mantra of the day. You must indulge in SEO activities and spend some time on it for your business to see the benefit. If you lack the time and expertise for the SEO stuff done to your business then hire a professional or outsource your SEO activity. Who to outsource can be a very tricky activity. Outsourcing your SEO may mean you lose your money if the company chosen is wrong, or the targets you aim are incorrect or when you do not have a vision as to why you are outsourcing and undertaking an SEO activity. If however you carefully chose and assign this SEO project to a trusted and renowned SEO company and set your targets clinically and have defined then the advantages to your business are far more than the investment made. SEO should be seen as investments and needs to be carefully monitored. Now let us see below how you can efficiently outsource your SEO job and get the desired results you want.
Search for a reliable SEO firm
The success or failure of your SEO project depends on the outsourcer. If you happen to make a good choice then most likely you will get some great results. If you make a poor choice of the outsourced firm then you will lose the investments you made and probably believe that SEO is no good. While money is a concern, never settle for the cheapest solution available. Always be aware of companies with tall talks and high claims of being better than this SEO company. If someone claims to put your search on the top on day one, steer clear from them. Ask for proof of work always.
Get the greater picture beyond SEO
SEO activities are not just about optimizing your search engines. Outsourcing your internet presence in its entirety is what you mean by SEO outsourcing. SEO forms a subset of the entire activity. It is the entire Internet marketing strategy you are looking for from the company.
Refrain from buying cheap links. Your SEO Company should be able to create social media platforms and links for you and give you the best ROI on your SEO investments.
Measure the targets
Always set measurable targets with the company that will execute the SEO activity for your site. Never settle for terms like better and higher. Get numbers to define the traffic or social media likes and links. Get these written in the contract before you sign or pay the money. Be very specific about the deliverables that you want post the activity.
Clearly Define Action Plan
A detailed search engine optimization activity is not a onetime activity. Also the entire campaign will take you weeks and months. So what exactly should be the step by step progress, which is deliverable to be executed first and what is it that you are going to achieve in a step wise manner, should be made clear to your executor. See if they agree on to your action plan. They, being experts might have some good serious suggestion too. Don’t get carried away. Think over them and see what action plan they have to offer. Weigh your options carefully and agree on an action plan.
Review your progress on a monthly basis
Review your SEO activities on a monthly basis like SEO Insight so that you can take a call on the change of action plan anytime during the campaign. This will also help you figure out what is working and what is not. The best way to monitor the same is the increase in numbers in user engagement on site, social media engagements and views. The numbers will help you trace the activities effectiveness and figure out your next course of action.
Keep a low long term budget
Your SEO activity should be spread over a longer period than a shorter one. That is, use 20 months instead of 5 months and spend the same amount of money. You must have a budget fixed for your SEO campaign. Spend less each month and drag the campaign for longer duration instead of burning the budget within 5 expensive months. This is important as you can get the results of your activity and also evaluate whether the results you obtained were satisfactory in nature. The fruits of your campaign will slowly bear fruit and you should ensure your outsourced company is working hard in achieving the same. So don’t be in a hurry to finish the campaign. Slowly and steadily, take it where you want it to.
Develop some in house skills
SEO activity needs some knowledge and expertise but they are not rocket science that they cannot be understood. Some SEO activities can in fact be done by non experts also. Some staff can be trained as well by your SEO agency for the continuous SEO activity. You can actually put them in contract and same some future money.